Acerca Hospitality

Gonzalo Hervás

General manager

Gonzalo has 24 years of experience in the hotel industry, having held various executive positions in management, finance, investment, M&A and projects.

He began his professional career in the industrial metal-mechanical sector, participating in manufacturing and assembly projects in Spain and Venezuela.

In 2000, Gonzalo started working in the tourism sector with Hoteles Oasis as financial director. He provided his services in Spain and Mexico, where the group’s main operation was located, as the deputy general manager.

From there, he went on to manage the Cabo Cortés tourism development in Baja California (Mexico), a comprehensive planned tourism development with the management implications of a macro-project with real estate, environmental and sustainability management nuances.

Subsequently, Gonzalo provided his services to the Friusa Group, with investments in the hotel sector and within the hotel equipment sector, participating in the launch of the new company GEM.

And in 2012 he joined the BlueBay Group with hotel operations in Spain, the Caribbean and MENA, with responsibilities in management, expansion, development projects, M&A and project control, in roles ranging from financial management to deputy general management, to the heading the investment division.

Gonzalo holds a degree in economics from the University of Deusto and an MBA from the City University of Los Angeles in the United States.


Szilárd KoVÁTS

Operations Director

Szilard has more than 23 years of experience in the hospitality industry, where he has held different operational and senior management positions in the three, four and five star segment. 

Before joining Acerca Hospitality, Szilard worked as a Director of Operations at Aguas de Ibiza 5* GL and Nativo Hotel 4* in Ibiza. Previously, Szilard was the Director of Asset Management at HI Partners, where he was responsible for the Balearic Island portfolio. Prior to HI Partners, he was Director of Operations at OD Hotels where he managed 8 hotels.

Szilard has in-depth knowledge of all operational aspects of hotel operations and guest service, having successfully managed hotels of more than 600 rooms in Spain, Italy, Cuba and Mexico for Hotetur, Insotel and Melia Hotels. He began his hospitality career in Southern Italy working for a Mallorca-based hotel operator. 

Born in Budapest and educated at Universitat de Barcelona, he holds a post-graduate degree in hotel management and an MBA.



Director Concept Branding, Sales & Marketing

Neus concentrates more than 23 years of experience in the Hospitality industry, where she has held different management positions in the fields of branding, marketing, distribution, planning, technology, and concept creation.

Neus was deputy CEO for Sandos Hotels & Resorts for five years. She was responsible for all the sales & marketing for the group along with the redesigning of all the brand identity, repositioning, the implementation of a new IT ecosystem and the growth in digital marketing.
Before assuming this position, Neus worked for ten years as the Director of Sales & Marketing for Sandos where she implemented and led all the strategic commercial vision for the company with hotels in Spain and the Caribbean.

Neus also worked for Bahia Principe Hotels as a Director of Sales for approximately seven years in the Caribbean area where she was key in increasing the revenue through opening new source markets for the company.

Neus holds a degree in Hotel Management, a Senior Executive Program in Tourism & Travel by IESE and a degree in Interior design. She completed her studies in Harvard University where she focused on Sustainable and disruptive strategy.



Gerardo has 30 years of management experience, mostly in the hospitality sector. A lawyer by training, Gerardo, has a long and proven track record as a hands-on asset manager. 

He started his career at regional catering company Tallunce (Spain), where he led the purchase, refurbishment and reopening of a 3-star hotel in Navarra, and some other retail and hotel assets in the region for 5 years. 

For the next 5 years, Gerardo led the business development of F&B retailer Cafe & Te in Northern Spain.

He then established, managed and successfully sold his own catering and F&B retail business. 

In 2015, he joined Calma Capital, Spain’s hospitality subsidiary of Miami-based real estate group Elandis, where he asset managed the Miramar Playa Hotel in Gandia and lead the investment and successful re-opening of the 285-key hotel apartment resort Alborada Ocean Club in Tenerife. 

Gerardo holds a Law degree from University of Navarra, Spain and, an MBA from IE Business School, Madrid, Spain.



Project Manager

Carlos has more than 30 years of experience in real estate development, including project management, urban planning and construction, where he has directly lead projects totaling 120 million euros.

As General Manager of various real estate companies, his responsibilities included urban planning, regulations, licensing, project management and contracting. He sponsored and lead a full mixed-use real estate development in Southern Spain.

More recently, he was involved in master planning in the Andalusian region, advising different governmental authorities. 

Carlos holds a degree in Urbanism and Accounting, an MBA in Sales Management by EIG Granada Business School and, has attended several specialized courses on Urbanism, becoming one of the most prominent advisors in the field.


Revenue Manager

Jose has more than 23 years of experience in Revenue Management positions.

He began his professional career in aviation, for more than 18 years he was managing routes together with large teams of analysts, assuming large-scale budget objectives. He was a participant in the evolution from manual control to automated control with advanced revenue systems, he finished that stage as Head of Revenue at Air Europa.

Later he made the leap to Hotels, first at BlueBay Hotels & Resorts with a great international presence as Director of Revenue and later at Smy Hotels as Global Director of Revenue and Distribution, in both chains he began with the objective of implementing Revenue Management policies. In total almost 5 years in which he has also gained experience in areas such as Sales, E-commerce and Online Marketing.

He studied Tourism Intermediate Management at the Felipe Moreno University School in Palma de Mallorca.

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